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Skin Census blog 2017 – Kiwis’ changing attitudes to skin
Skin Institute
July 24, 2017

When it comes to our skin, it seems New Zealanders care about appearance first, with health as a nice to have.

That’s what we’ve discovered from our 2015 and 2016 Skin Census Surveys – they’ve shown that people are far more concerned with how their skin looks, than whether or not it’s healthy. Last year’s survey found 63% of people care about wrinkles, whereas only 54% worry about sun damage. More people are concerned about loss of elasticity, pigmentation and rosacea than skin cancer.

The irony, of course, is that the healthiest skin is also generally the most attractive. By shifting our focus towards healthier skin, we get all the beauty benefits along with it.

Sun damage and aging skin

UV rays are the largest cause of skin damage and the appearance issues that come with it. The sun destroys collagen and elastin, which makes skin sag and stretch. It also damages the skin cells, which is why sun exposure is the leading cause of skin cancer.

New Zealand has the highest rate of skin cancer in the world – including the deadly melanoma. And no wonder. We have a challenging combination of an outdoorsy lifestyle, lots of sun hours, clean air, and a non-existent ozone layer. Our sun can burn in a matter of minutes, leaving most New Zealanders with some level of sun damage, including age spots, wrinkles, uneven skin tone and skin cancer.

We all know this on an academic level, but in practise New Zealanders are very relaxed about protecting their skin. The majority of us don’t use sunblock daily, some of us continue to sunbathe, and only 26% of our respondents have ever sought treatment for sun damage.

Rejuvenating damaged skin

Your skin is your biggest organ – its job is to protect your body from germs and infections, which is why healthy skin is so important to your overall health. While you can never undo the damage, you can treat the effects, and help rejuvenate your skin’s functionality and appearance.

The first step (besides buying a good sunblock!) is to speak to a skincare expert to decide on a treatment plan suited to your specific skin and issues.

Some options you may consider are:

Be part of this year’s Skin Census

We want to help people see the benefits of healthier skin, and to uncover ways to help more New Zealanders better protect their skin.

That’s a big part of why we run the Skin Census every year. Attitudes and behaviours shape the health of our skin. By tracking the country’s changing skin habits and concerns, we are better equipped to offer the right advice and treatments that best support Kiwis’ unique needs.

We need you!

By taking part you’ll get free access to the results, and go in the draw to win one of three $500 vouchers redeemable for treatments and services at any Skin Institute Clinic.

Click here to complete the survey and be to win


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