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Skin Census 2017: The Results
Skin Institute
October 18, 2017

This year the Skin Institute’s Skin Census Survey had an unprecedented response – more than 2500 Kiwis filling out the survey. This gave us our best look yet at our country’s attitude towards our skin. It’s encouraging to see more respondents connecting sun exposure with skin damage and cancer, with 95% of women surveyed wearing sunscreen.

However only 30% of respondents choose zinc-based sunscreens, and only 34% ‘usually’ reapply according to sunscreen guidelines – examples of where further education is needed on how to prevent and treat sun damage and skin cancers.

Here are some of the more notable results we found.

Appearance is still paramount

Last year we noted that skin appearance rather than skin health seemed to be women’s biggest concern – and that trend was repeated in our 2017 survey. 67% of respondents were worried about wrinkles and 61% about a lack of elasticity, with only 53% listing sun damage as a key concern and only 37% worried about skin cancer.

These results are born up by a recent survey from L’Oreal Paris, which showed that 44% of women believe their appearance is the most integral part of their identity. A further 73% of survey takers believe being ‘beautiful’ helps women get ahead at work; 84% believe it gives them an edge in life generally.

Interestingly, for male respondents the opposite was true – their concerns were centred more around the health impacts of sun damage, rather than appearance or aging.

While skin health and appearance are two sides of the same coin, it’s unsurprising then that so many women would be focussed on their skin’s appearance – youthful-looking, attractive skin has the power to affect many facets of their lives.

Lack of awareness of the best ways to reverse sun damage

The survey responses show us that when it comes to reversing sun damage, Kiwis may be spending their money in the wrong places.

While a whopping 76% of respondents have used anti-ageing serums or products, 58% of respondents have never had any treatment for sun damage, like microdermabrasion, IPL, laser resurfacing, Botox™ or fillers. Only 26% have had IPL treatment – one of the most effective treatments for aging and skin damage.

Compared to years of using expensive anti-aging creams and serums that have variable results, the cost of these treatments are remarkably inexpensive, particularly given the demonstrable results they deliver. But our response also show us that New Zealanders are keen to learn more – 69% of women and 55% of men would like more information about skincare that is actually proven to work.

Preventing, spotting and treating skin cancer

Skin cancer, including deadly melanoma, is New Zealand’s most common cancer – almost 70,000 Kiwis are diagnosed every year, with skin cancers accounting for 80% of all new cancer diagnoses each year.

The stakes are high, yet little more than a third of our female respondents consider melanoma as a key concern. Worryingly, our respondents also showed little knowledge of how to recognise an abnormal mole – 77% hadn’t heard of the medically recognised ABCDE method. These self-checks are an essential element in preventing skin cancers and limiting their impact.

Ask us

66% of our survey respondents believe that a skin clinic like Skin Institute is the best place to get information and resources on skincare and anti-aging products. And they’d be right. We make it our business to stay up to date with the latest in skincare – what works, what doesn’t, and what would suit each individual.


To begin a lifetime of healthy, beautiful skin, book a FREE 30-minute cosmetic consultation or a free spot check today: 0800 SKIN DR or via the button below.


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